:root {
  --orange: #ff5c35;
  --orange-hover: #e34e2b;
  --navy: #2a1864;
  --ink: #2d2f31;
  --muted: #516f90;
  --line: #dfe3eb;
  --soft: #f5f8fa;
  --white: #ffffff;
  --dark: #1b1d21;
  --cta: #0b3a3a;
  --peach-1: #ffe8d6;
  --peach-2: #ffd0b8;
  --peach-3: #fff4ec;
  --serif: "Source Serif 4", "Iowan Old Style", Georgia, serif;
  --sans: "Lexend", "Avenir Next", "Segoe UI", sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --header: 72px;
  --radius: 12px;
  --shadow: 0 12px 40px rgba(45, 47, 49, 0.12);
}

*,
*::before,
*::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  color: var(--ink);
  background: var(--white);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  font-weight: 400;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}

img { max-width: 100%; display: block; }
a { color: inherit; }
button, input, textarea { font: inherit; color: inherit; }
h1, h2, h3, p { margin: 0; }

h1, h2 {
  font-family: var(--serif);
  font-weight: 600;
  letter-spacing: -0.03em;
  line-height: 1.12;
  color: var(--ink);
}

h3 {
  font-family: var(--sans);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.25;
}

.skip {
  position: absolute;
  left: 16px;
  top: -80px;
  background: var(--orange);
  color: white;
  padding: 8px 12px;
  z-index: 30;
}

.skip:focus { top: 12px; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  border: 0;
}

.container {
  width: min(1120px, calc(100% - 48px));
  margin-inline: auto;
}

/* Inner pages: keep hero, prose, and CTAs on the same content rail */
.page-hero .container,
.seo-section .container,
.products .container,
.compare .container,
.results .container,
.final-cta .container,
.system-band .container,
.what .container,
.blog-index .container,
.blog-article .container,
.blog-related .container {
  width: min(1120px, calc(100% - 48px));
}

/* Header: HubSpot style */

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  height: var(--header);
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s var(--ease), box-shadow 0.3s var(--ease);
}

.site-header.scrolled {
  border-bottom-color: var(--line);
  box-shadow: 0 1px 0 rgba(45, 47, 49, 0.04);
}

.header-inner {
  width: min(1180px, calc(100% - 48px));
  height: 100%;
  margin-inline: auto;
  display: flex;
  align-items: center;
  gap: 28px;
}

.logo { margin-right: auto; display: flex; align-items: center; }
.logo img { height: 42px; width: auto; }

.primary-nav {
  display: flex;
  align-items: center;
  gap: 22px;
}

.primary-nav a,
.nav-dropdown-trigger {
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  color: var(--ink);
  font-family: var(--sans);
}

.primary-nav a:hover,
.primary-nav a[aria-current="page"],
.nav-dropdown-trigger:hover,
.nav-dropdown-trigger[aria-current="page"],
.nav-dropdown-trigger[aria-expanded="true"] { color: var(--orange); }

.primary-nav a[aria-current="page"],
.nav-dropdown-trigger[aria-current="page"] { font-weight: 600; }

.nav-dropdown {
  position: relative;
}

.nav-dropdown-trigger {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 0;
  border: 0;
  background: transparent;
  cursor: pointer;
  line-height: 1.6;
}

.nav-dropdown-caret {
  width: 0;
  height: 0;
  border-left: 4px solid transparent;
  border-right: 4px solid transparent;
  border-top: 5px solid currentColor;
  margin-top: 1px;
  transition: transform 0.2s var(--ease);
}

.nav-dropdown.open .nav-dropdown-caret,
.nav-dropdown:focus-within .nav-dropdown-caret {
  transform: rotate(180deg);
}

@media (min-width: 981px) {
  .nav-dropdown:hover .nav-dropdown-caret {
    transform: rotate(180deg);
  }

  .nav-dropdown:hover .nav-dropdown-panel {
    opacity: 1;
    visibility: visible;
    pointer-events: auto;
    transform: translateX(-50%) translateY(0);
  }
}

.nav-dropdown-panel {
  position: absolute;
  top: calc(100% + 12px);
  left: 50%;
  transform: translateX(-50%) translateY(6px);
  min-width: 260px;
  padding: 10px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 10px;
  box-shadow: var(--shadow);
  display: flex;
  flex-direction: column;
  gap: 2px;
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transition: opacity 0.18s var(--ease), transform 0.18s var(--ease), visibility 0.18s;
  z-index: 30;
}

.nav-dropdown-panel::before {
  content: "";
  position: absolute;
  top: -12px;
  left: 0;
  right: 0;
  height: 12px;
}

.nav-dropdown.open .nav-dropdown-panel,
.nav-dropdown:focus-within .nav-dropdown-panel {
  opacity: 1;
  visibility: visible;
  pointer-events: auto;
  transform: translateX(-50%) translateY(0);
}

.nav-dropdown-panel a {
  display: block;
  padding: 10px 12px;
  border-radius: 8px;
  font-size: 14px;
  font-weight: 500;
  color: var(--ink);
  white-space: nowrap;
}

.nav-dropdown-panel a:hover,
.nav-dropdown-panel a:focus-visible {
  background: var(--soft);
  color: var(--orange);
}

.nav-dropdown-panel a[aria-current="page"] {
  background: var(--soft);
  color: var(--orange);
  font-weight: 600;
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 12px;
}

.link-quiet {
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  color: var(--ink);
  margin-right: 4px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 40px;
  padding: 0 16px;
  border-radius: 8px;
  border: 1.5px solid transparent;
  text-decoration: none;
  font-size: 14px;
  font-weight: 600;
  cursor: pointer;
  transition: background 0.25s var(--ease), border-color 0.25s var(--ease), color 0.25s var(--ease), transform 0.25s var(--ease);
}

.btn:hover { transform: translateY(-1px); }

.btn:focus-visible,
a:focus-visible,
button:focus-visible,
input:focus-visible,
textarea:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 3px;
}

.btn-primary {
  background: var(--orange);
  color: white;
}

.btn-primary:hover { background: var(--orange-hover); }

.btn-outline {
  background: white;
  color: var(--orange);
  border-color: var(--orange);
  box-shadow: inset 0 0 0 0.5px var(--orange);
}

.btn-outline:hover { background: #fff5f1; }

.btn-ghost-light {
  background: transparent;
  color: white;
  border-color: rgba(255, 255, 255, 0.55);
}

.btn-ghost-light:hover { background: rgba(255, 255, 255, 0.08); }

.btn-lg {
  min-height: 48px;
  padding: 0 22px;
  font-size: 15px;
}

.btn-full { width: 100%; }

.menu-btn {
  display: none;
  width: 44px;
  height: 44px;
  border: 0;
  background: transparent;
  padding: 10px;
  cursor: pointer;
}

.menu-btn span {
  display: block;
  height: 2px;
  margin: 6px 0;
  background: var(--ink);
}

/* Hero */

.hero {
  padding: 72px 0 0;
  overflow: hidden;
}

.hero-copy {
  max-width: 860px;
  text-align: center;
  margin-bottom: 40px;
}

.hero h1 {
  font-size: clamp(34px, 4.8vw, 58px);
  font-weight: 600;
  margin-top: 24px;
}

.lede {
  margin: 16px auto 0;
  max-width: 640px;
  font-size: 17px;
  font-weight: 300;
  color: var(--muted);
}

.hero-ctas {
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 22px;
}

.hero-media {
  position: relative;
  width: 100%;
  margin: 0;
  padding: 0 0 8px;
}

.media-track {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scroll-behavior: smooth;
  padding: 8px 12px 24px;
  width: 100%;
  box-sizing: border-box;
  scrollbar-width: none;
}

.media-track::-webkit-scrollbar { display: none; }

.media-card {
  position: relative;
  border-radius: 18px;
  overflow: hidden;
  scroll-snap-align: center;
  aspect-ratio: 4 / 3;
  min-height: 320px;
  box-shadow: var(--shadow);
}

.media-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transform: scale(1.02);
  transition: transform 0.8s var(--ease);
}

.media-card:hover img { transform: scale(1.06); }

.media-overlay {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 28px;
  background: linear-gradient(180deg, rgba(16, 18, 24, 0.08) 20%, rgba(16, 18, 24, 0.72) 100%);
  color: white;
}

.media-overlay h2 {
  color: white;
  font-size: clamp(24px, 3vw, 34px);
  max-width: 14ch;
}

.media-arrow {
  position: absolute;
  top: 42%;
  z-index: 2;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid var(--line);
  background: white;
  color: var(--ink);
  display: grid;
  place-items: center;
  cursor: pointer;
  box-shadow: 0 6px 18px rgba(45, 47, 49, 0.12);
}

.media-arrow svg { width: 18px; height: 18px; }
.media-arrow.prev { left: -8px; }
.media-arrow.next { right: -8px; }
.media-arrow.light {
  background: rgba(255, 255, 255, 0.9);
  border-color: transparent;
}

/* What is */

.what {
  padding: 88px 0 40px;
  scroll-margin-top: var(--header);
}

.what.band-soft,
.what.band-white {
  padding: 88px 0;
}

.what a:not(.text-arrow),
.journey-step a:not(.text-arrow),
.product-card a:not(.text-arrow) {
  color: var(--navy);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.what-grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 48px;
  align-items: start;
}

.what h2 { font-size: clamp(36px, 4vw, 48px); }

.what p {
  font-size: 18px;
  font-weight: 300;
  color: var(--muted);
}

/* Trust logos */

.trust {
  padding: 28px 0 56px;
  border-bottom: 1px solid var(--line);
}

.trust-label {
  text-align: center;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #8a96a8;
  margin-bottom: 22px;
}

.trust-logos {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 18px 36px;
}

.trust-logos span {
  font-size: 18px;
  font-weight: 700;
  letter-spacing: -0.03em;
  color: #9aa6b5;
}

/* Products / hubs */

.products {
  padding: 88px 0;
  background: var(--white);
  scroll-margin-top: var(--header);
}

.section-intro {
  max-width: 720px;
  margin-bottom: 40px;
}

.section-intro h2 {
  font-size: clamp(36px, 4.5vw, 52px);
}

.section-intro p {
  margin-top: 16px;
  font-size: 18px;
  font-weight: 300;
  color: var(--muted);
}

.section-intro.light h2,
.section-intro.light p { color: var(--ink); }

.eyebrow {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange);
  margin-bottom: 12px;
}

.product-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.product-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px;
  transition: box-shadow 0.35s var(--ease), transform 0.35s var(--ease);
}

.product-card.alt { background: var(--soft); }

.band-soft .product-card,
.band-soft .product-card.alt {
  background: var(--white);
  border-color: var(--line);
}

.product-card.featured {
  background: linear-gradient(160deg, #fff7f2, #ffe8dc);
  border-color: #ffd2bf;
}

.product-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow);
}

.product-icon {
  width: 44px;
  height: 44px;
  border-radius: 10px;
  display: grid;
  place-items: center;
  margin-bottom: 16px;
}

.product-icon svg { width: 26px; height: 26px; }

.icon-orange { background: #ffe4db; color: var(--orange); }
.icon-navy { background: #e8e4f4; color: var(--navy); }
.icon-teal { background: #dff3ef; color: #0f766e; }
.icon-blue { background: #e2eefc; color: #2563eb; }
.icon-violet { background: #ebe4ff; color: #6d28d9; }
.icon-coral { background: #ffe0e6; color: #e11d48; }
.icon-green { background: #e3f5e8; color: #15803d; }

.product-card h3 {
  font-size: 22px;
  margin-bottom: 12px;
}

.product-card ul {
  list-style: none;
  margin: 0 0 18px;
  padding: 0;
}

.product-card li {
  position: relative;
  padding-left: 16px;
  margin: 8px 0;
  color: var(--muted);
  font-weight: 300;
  font-size: 15px;
}

.product-card li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.55em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--orange);
}

.text-arrow {
  text-decoration: none;
  color: var(--orange);
  font-weight: 600;
  font-size: 14px;
}

.text-arrow::after { content: " →"; }

.text-arrow:hover { text-decoration: underline; }

/* System band: HubSpot peach feature section */

.system-band {
  padding: 96px 0;
  background:
    radial-gradient(900px 420px at 15% 20%, rgba(255, 92, 53, 0.18), transparent 60%),
    linear-gradient(135deg, var(--peach-3), var(--peach-1) 45%, var(--peach-2));
  scroll-margin-top: var(--header);
}

.agent-carousel {
  position: relative;
  margin-top: 12px;
}

.agent-track {
  display: grid;
  grid-auto-flow: column;
  grid-auto-columns: minmax(78%, 340px);
  gap: 16px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scroll-behavior: smooth;
  padding: 8px 4px 16px;
  scrollbar-width: none;
}

.agent-track::-webkit-scrollbar { display: none; }

.agent-card {
  background: white;
  border-radius: 16px;
  overflow: hidden;
  scroll-snap-align: center;
  box-shadow: var(--shadow);
}

.agent-visual {
  height: 180px;
  padding: 22px;
  display: grid;
  place-items: center;
}

.agent-visual.v1 { background: linear-gradient(145deg, #2a1864, #4b2f9b); }
.agent-visual.v2 { background: linear-gradient(145deg, #ff5c35, #ff8f66); }
.agent-visual.v3 { background: linear-gradient(145deg, #0b3a3a, #1f6f6a); }

.mini-ui {
  width: min(220px, 100%);
  background: rgba(255, 255, 255, 0.14);
  border: 1px solid rgba(255, 255, 255, 0.22);
  border-radius: 12px;
  padding: 14px;
  color: white;
  backdrop-filter: blur(8px);
}

.mini-ui .dot {
  display: inline-block;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #7dffb3;
  margin-bottom: 10px;
}

.mini-ui p { font-size: 13px; font-weight: 500; margin-bottom: 12px; }

.mini-ui .bar {
  height: 8px;
  border-radius: 99px;
  background: rgba(255, 255, 255, 0.35);
  margin-top: 8px;
}

.mini-ui .bar.short { width: 55%; }
.mini-ui .bar.mid { width: 72%; }

.agent-card h3 {
  font-size: 20px;
  padding: 18px 20px 6px;
}

.agent-card > p {
  padding: 0 20px 22px;
  color: var(--muted);
  font-weight: 300;
  font-size: 15px;
}

.agent-carousel .media-arrow.prev { left: -6px; }
.agent-carousel .media-arrow.next { right: -6px; }

/* Compare */

.compare {
  padding: 88px 0;
  background: var(--soft);
  scroll-margin-top: var(--header);
}

.table-wrap {
  overflow-x: auto;
  background: white;
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

table {
  width: 100%;
  border-collapse: collapse;
  min-width: 720px;
}

th, td {
  text-align: left;
  padding: 14px 18px;
  border-bottom: 1px solid var(--line);
  font-size: 14px;
  vertical-align: middle;
}

thead th {
  background: #eef2f6;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  font-weight: 600;
}

tbody th { font-weight: 600; }
tbody tr:hover { background: #fff8f5; }

td:nth-child(3), tfoot td:first-of-type {
  font-variant-numeric: tabular-nums;
  color: var(--muted);
  white-space: nowrap;
}

.included {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: var(--navy);
  font-weight: 600;
}

.included::before {
  content: "";
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--orange);
}

tfoot th, tfoot td {
  background: var(--navy);
  color: white;
  border-bottom: 0;
  font-size: 15px;
}

tfoot td:first-of-type { color: #ffb89f; font-weight: 700; }

/* Results */

.results {
  padding: 88px 0;
  scroll-margin-top: var(--header);
}

.results-panel {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 28px;
  align-items: stretch;
  background: var(--soft);
  border-radius: 18px;
  overflow: hidden;
}

.results-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  min-height: 360px;
}

.results-copy { padding: 36px; }

.results-copy blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(22px, 2.4vw, 28px);
  line-height: 1.35;
  letter-spacing: -0.02em;
}

.person {
  margin-top: 18px;
  display: grid;
  gap: 2px;
}

.person strong { font-size: 15px; }
.person span { color: var(--muted); font-size: 14px; font-weight: 300; }

.stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin-top: 28px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}

.stat {
  font-family: var(--serif);
  font-size: 36px;
  font-weight: 700;
  letter-spacing: -0.03em;
  color: var(--orange);
  line-height: 1;
  margin-bottom: 6px;
}

.stats > div > p:last-child {
  font-size: 13px;
  color: var(--muted);
  font-weight: 300;
}

/* Inner page hero: same presence as home hero-copy */

.page-hero {
  padding: 88px 0 72px;
  background:
    radial-gradient(920px 420px at 50% -10%, rgba(255, 92, 53, 0.12), transparent 58%),
    linear-gradient(180deg, #fff8f3 0%, var(--white) 62%);
  border-bottom: 0;
}

.page-hero .container,
.page-hero .hero-copy {
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  max-width: 860px;
  margin-inline: auto;
}

.page-hero h1 {
  font-size: clamp(34px, 4.8vw, 56px);
  max-width: 16ch;
  margin: 8px auto 0;
}

.page-hero .lede {
  margin: 18px auto 0;
  max-width: 54ch;
  text-align: center;
  font-size: 18px;
}

.page-hero .hero-ctas {
  justify-content: center;
  margin-top: 26px;
}

.page-hero .eyebrow {
  margin-bottom: 10px;
}

.crumb {
  color: inherit;
  text-decoration: none;
}

.crumb:hover {
  text-decoration: underline;
  text-underline-offset: 3px;
}

/* Section bands: reuse home rhythm on inner pages */

.band-soft {
  background: var(--soft) !important;
}

.band-white {
  background: var(--white) !important;
}

.niche-grid {
  grid-template-columns: 1fr 1fr;
}

.niche-card-wide {
  grid-column: 1 / -1;
}

.journey-list {
  display: grid;
  gap: 14px;
  max-width: none;
}

.journey-step {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 20px;
  align-items: start;
  padding: 26px 28px;
  background: var(--soft);
  border: 1px solid transparent;
  border-radius: var(--radius);
  transition: box-shadow 0.35s var(--ease), transform 0.35s var(--ease);
}

.band-soft .journey-step,
.seo-section.band-soft .journey-step,
.products.band-soft .journey-step {
  background: var(--white);
  border-color: var(--line);
}

.journey-step:hover {
  transform: translateY(-2px);
  box-shadow: var(--shadow);
}

.journey-num {
  display: grid;
  place-items: center;
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: #ffe4db;
  font-family: var(--serif);
  font-size: 18px;
  font-weight: 600;
  letter-spacing: -0.03em;
  color: var(--orange);
  line-height: 1;
}

.journey-step h3 {
  font-size: 20px;
  margin-bottom: 8px;
}

.journey-step p {
  margin: 0;
  color: var(--muted);
  font-weight: 300;
  font-size: 16px;
  max-width: 62ch;
}

.seo-section {
  padding: 88px 0;
  border-bottom: 0;
  background: var(--white);
  scroll-margin-top: var(--header);
}

.seo-prose {
  max-width: 720px;
}

.seo-prose h2 {
  font-size: clamp(32px, 4vw, 44px);
  margin-bottom: 18px;
}

.seo-prose h3 {
  font-size: 20px;
  margin: 32px 0 12px;
}

.seo-prose p {
  color: var(--muted);
  font-weight: 300;
  font-size: 17px;
  margin-bottom: 16px;
  line-height: 1.65;
}

.seo-prose ul,
.seo-prose ol {
  margin: 8px 0 20px;
  padding: 0 0 0 22px;
  color: var(--muted);
  font-weight: 300;
}

.seo-prose li {
  margin-bottom: 10px;
  line-height: 1.55;
}

.seo-steps {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 14px;
  max-width: 720px;
  counter-reset: seo-step;
}

.seo-steps li {
  position: relative;
  padding: 22px 24px 22px 64px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  color: var(--muted);
  font-weight: 300;
  counter-increment: seo-step;
  margin: 0;
}

.band-soft .seo-steps li {
  border-color: transparent;
}

.seo-steps li::before {
  content: counter(seo-step, decimal-leading-zero);
  position: absolute;
  left: 20px;
  top: 22px;
  font-family: var(--serif);
  font-size: 18px;
  font-weight: 600;
  color: var(--orange);
  letter-spacing: -0.03em;
}

.faq-item a,
.seo-prose a,
.prose-links a {
  color: var(--navy);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.faq-list {
  display: grid;
  gap: 12px;
  max-width: 800px;
}

.faq-item {
  padding: 26px 28px;
  background: var(--soft);
  border: 1px solid transparent;
  border-radius: var(--radius);
}

.band-soft .faq-item,
.seo-section.band-soft .faq-item,
.products.band-soft .faq-item {
  background: var(--white);
  border-color: var(--line);
}

.faq-item h3 {
  font-size: 18px;
  margin-bottom: 10px;
}

.faq-item p {
  color: var(--muted);
  font-weight: 300;
  margin: 0;
  font-size: 16px;
  line-height: 1.6;
}

.section-link { margin-top: 28px; }

.prose-links {
  margin-top: 28px;
  color: var(--muted);
  font-weight: 300;
  font-size: 16px;
  max-width: 62ch;
}

.home-cards { padding-top: 72px; }

.home-link-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.home-link-card {
  display: block;
  text-decoration: none;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px;
  transition: transform 0.35s var(--ease), box-shadow 0.35s var(--ease);
}

.band-soft .home-link-card {
  background: var(--white);
}

.products:not(.band-soft) .home-link-card,
.seo-section:not(.band-soft) .home-link-card {
  background: var(--soft);
  border-color: transparent;
}

a.home-link-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow);
}

.home-link-card h3 {
  font-family: var(--serif);
  font-size: 28px;
  margin: 8px 0 10px;
  letter-spacing: -0.03em;
}

.home-link-card p {
  color: var(--muted);
  font-weight: 300;
  margin-bottom: 16px;
}

.home-link-card .text-arrow { margin-top: auto; }

.pillars-grid { grid-template-columns: repeat(3, 1fr); }

.pain-grid {
  grid-template-columns: 1fr 1fr;
}

.results-extra {
  margin-top: 0;
  grid-template-columns: repeat(3, 1fr);
}

.fine {
  margin-top: 18px;
  font-size: 13px;
  color: var(--muted);
  font-weight: 300;
}

/* Final CTA: HubSpot dark green band */

.final-cta {
  padding: 88px 0;
  background:
    radial-gradient(700px 280px at 85% 20%, rgba(255, 92, 53, 0.22), transparent 55%),
    var(--cta);
  color: white;
  scroll-margin-top: var(--header);
}

.final-cta h2 {
  color: white;
  font-size: clamp(36px, 4.5vw, 52px);
  max-width: 16ch;
}

.final-cta-simple {
  text-align: center;
}

.final-cta-simple h2 {
  max-width: 18ch;
  margin-inline: auto;
}

.final-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: start;
}

.final-cta .hero-ctas { justify-content: flex-start; }

/* Wins over .final-cta .hero-ctas so simple bottom bands stay centered */
.final-cta .final-cta-simple .hero-ctas,
.final-cta-simple .hero-ctas { justify-content: center; }

.get-started-page { min-height: calc(100vh - var(--header)); }

.consultation-booking {
  padding: 48px 0 96px;
  background: var(--white);
}

.booking-embed {
  max-width: 960px;
  margin-inline: auto;
  padding: 28px 24px 36px;
  background:
    radial-gradient(640px 240px at 50% 0%, rgba(255, 92, 53, 0.06), transparent 70%),
    var(--white);
  border: 1px solid rgba(28, 25, 23, 0.08);
  border-radius: 16px;
}

.booking-embed iframe {
  display: block;
  width: 100%;
  min-height: 900px;
  border: none;
}

.embed-form {
  position: relative;
  min-height: 1048px;
  background: white;
  color: var(--ink);
  border-radius: 16px;
  padding: 12px;
  box-shadow: var(--shadow);
  overflow: hidden;
}

.embed-form iframe {
  display: block;
  width: 100%;
  min-height: 1048px;
  border: none;
  border-radius: 8px;
}

.eyebrow.light { color: #ffb089; }

.cta-copy {
  margin-top: 16px;
  max-width: 460px;
  color: rgba(255, 255, 255, 0.78);
  font-weight: 300;
}

.cta-points {
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
  max-width: 420px;
}

.cta-points li {
  position: relative;
  padding: 8px 0 8px 18px;
  color: rgba(255, 255, 255, 0.82);
  font-weight: 300;
}

.cta-points li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.85em;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--orange);
}

.lead-form {
  position: relative;
  background: white;
  color: var(--ink);
  border-radius: 16px;
  padding: 28px;
  display: grid;
  gap: 12px;
  box-shadow: var(--shadow);
}

.lead-form h3 { font-size: 24px; }

.form-lede {
  color: var(--muted);
  font-weight: 300;
  font-size: 14px;
  margin-bottom: 4px;
}

.field { display: grid; gap: 6px; }

.field label {
  font-size: 13px;
  font-weight: 600;
  color: var(--ink);
}

.field input,
.field textarea {
  width: 100%;
  border: 1px solid var(--line);
  background: var(--soft);
  border-radius: 8px;
  padding: 12px;
  transition: border-color 0.25s var(--ease), background 0.25s var(--ease);
}

.field input:focus,
.field textarea:focus {
  background: white;
  border-color: var(--navy);
}

.form-error {
  margin: 0;
  color: var(--orange);
  font-size: 14px;
}

.form-success[hidden] { display: none; }

.form-success {
  position: absolute;
  inset: 0;
  background: white;
  border-radius: 16px;
  padding: 32px;
  display: grid;
  align-content: center;
  gap: 10px;
}

.form-success h3 {
  font-family: var(--serif);
  font-size: 32px;
  letter-spacing: -0.03em;
}

.form-success p { color: var(--muted); font-weight: 300; }

/* Footer */

.site-footer {
  background: var(--dark);
  color: rgba(255, 255, 255, 0.72);
  padding: 56px 0 28px;
}

.footer-top {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 28px;
  padding-bottom: 36px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.1);
}

.footer-brand img {
  height: 48px;
  width: auto;
  margin-bottom: 12px;
}

.footer-brand p {
  font-size: 14px;
  font-weight: 300;
  max-width: 28ch;
}

.footer-heading {
  color: white;
  font-size: 13px;
  font-weight: 600;
  margin-bottom: 12px;
}

.site-footer a {
  display: block;
  text-decoration: none;
  margin: 8px 0;
  font-size: 14px;
  color: rgba(255, 255, 255, 0.72);
}

.site-footer a:hover { color: white; }

.footer-bottom {
  padding-top: 18px;
  font-size: 13px;
}

/* Motion */

.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.75s var(--ease), transform 0.75s var(--ease);
}

.reveal.in {
  opacity: 1;
  transform: translateY(0);
}

html:not(.js) .reveal {
  opacity: 1;
  transform: translateY(0);
}

/* Above-fold / blog content must never stay blank if JS races or IO stalls */
.page-hero .reveal,
.hero .reveal,
.blog-index .reveal,
.blog-article .reveal,
.blog-related .reveal,
.blog-prose.reveal {
  opacity: 1;
  transform: translateY(0);
}

@media (min-width: 980px) {
  .agent-track {
    grid-auto-columns: calc((100% - 32px) / 3);
  }

  .hero-media .media-arrow { display: none; }
}

@media (max-width: 980px) {
  .primary-nav,
  .header-actions { display: none; }

  .menu-btn { display: block; margin-left: auto; }

  .site-header.open { height: auto; }

  .site-header.open .header-inner {
    flex-wrap: wrap;
    height: auto;
    padding: 12px 0 18px;
  }

  .site-header.open .primary-nav,
  .site-header.open .header-actions {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    width: 100%;
    gap: 14px;
  }

  .site-header.open .nav-dropdown {
    width: 100%;
  }

  .site-header.open .nav-dropdown-panel {
    position: static;
    transform: none;
    left: auto;
    min-width: 0;
    width: 100%;
    margin-top: 8px;
    padding: 8px 0 4px 12px;
    border: 0;
    border-left: 2px solid var(--line);
    border-radius: 0;
    box-shadow: none;
    background: transparent;
    opacity: 1;
    visibility: visible;
    pointer-events: auto;
    display: none;
    gap: 4px;
  }

  .site-header.open .nav-dropdown.open .nav-dropdown-panel,
  .site-header.open .nav-dropdown:focus-within .nav-dropdown-panel {
    display: flex;
  }

  .site-header.open .nav-dropdown-panel::before { display: none; }

  .site-header.open .nav-dropdown-panel a {
    white-space: normal;
    padding: 8px 10px;
  }

  .site-header.open .nav-dropdown:not(.open):not(:focus-within) .nav-dropdown-panel {
    display: none;
  }

  .what-grid,
  .product-grid,
  .pillars-grid,
  .pain-grid,
  .home-link-grid,
  .niche-grid,
  .results-extra,
  .results-panel,
  .final-grid,
  .footer-top {
    grid-template-columns: 1fr;
  }

  .niche-card-wide { grid-column: auto; }

  .journey-step { padding: 22px; }

  .stats { grid-template-columns: 1fr; }

  .media-track {
    grid-template-columns: none;
    grid-auto-flow: column;
    grid-auto-columns: minmax(82%, 340px);
  }
}

@media (max-width: 680px) {
  .container,
  .header-inner,
  .page-hero .container,
  .seo-section .container,
  .products .container,
  .compare .container,
  .results .container,
  .final-cta .container,
  .system-band .container,
  .what .container,
  .blog-index .container,
  .blog-article .container,
  .blog-related .container,
  .blog-layout {
    width: min(1180px, calc(100% - 32px));
  }

  .niche-grid,
  .niche-card-wide {
    grid-template-columns: 1fr;
    grid-column: auto;
  }

  .hero { padding-top: 56px; }
  .hero h1 { margin-top: 12px; }
  .page-hero { padding: 64px 0 48px; }
  .page-hero h1 { max-width: 14ch; }
  .page-hero .lede { font-size: 16px; }
  .seo-section { padding: 64px 0; }
  .media-track { padding-inline: 16px; }
  .products, .compare, .results, .final-cta, .system-band, .what,
  .consultation-booking {
    padding-top: 64px;
    padding-bottom: 64px;
  }

  .booking-embed {
    padding: 20px 16px 28px;
  }

  .booking-embed iframe {
    min-height: 820px;
  }

  .embed-form {
    padding: 8px;
  }
  .faq-item { padding: 22px; }
  .journey-num { width: 40px; height: 40px; font-size: 16px; }

  .logo img { height: 36px; }
  .header-actions .btn-outline { display: none; }
}

/* Blog listing + article: same rhythm as .products / .page-hero */

.blog-index,
.blog-related {
  padding: 72px 0 88px;
  background: var(--white);
  scroll-margin-top: var(--header);
}

.blog-index-featured {
  padding-top: 64px;
  padding-bottom: 48px;
  background:
    radial-gradient(720px 280px at 12% 0%, rgba(255, 92, 53, 0.08), transparent 60%),
    var(--white);
}

.blog-index-band,
.blog-related {
  background: var(--soft);
}

.blog-index-band-alt {
  background: var(--white);
}

.blog-index .section-intro,
.blog-related .section-intro {
  max-width: 640px;
  margin-bottom: 36px;
}

.blog-index .section-intro h2,
.blog-related .section-intro h2 {
  font-size: clamp(28px, 3.2vw, 40px);
  max-width: 18ch;
}

.blog-index .section-intro p,
.blog-related .section-intro p {
  margin-top: 12px;
  max-width: 48ch;
}

.blog-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.blog-card {
  display: flex;
  flex-direction: column;
  min-width: 0;
  text-decoration: none;
  padding: 28px;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  transition: transform 0.35s var(--ease), box-shadow 0.35s var(--ease), border-color 0.35s var(--ease);
}

.blog-card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow);
  border-color: #d4cfc8;
}

.blog-card-featured {
  display: block;
  padding: 0;
  background: linear-gradient(160deg, #fff7f2, #ffe8dc);
  border-color: #ffd2bf;
}

.blog-card-featured-copy {
  display: flex;
  flex-direction: column;
  padding: 36px 36px 32px;
  max-width: 720px;
}

.blog-card-featured h2 {
  font-size: clamp(28px, 3.4vw, 40px);
  max-width: 18ch;
  margin-bottom: 14px;
}

.blog-card-featured p {
  font-size: 17px;
  max-width: 52ch;
  margin-bottom: 22px;
}

.blog-card-featured:hover {
  border-color: #ffc4a8;
}

.blog-card-meta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px 14px;
  margin-bottom: 14px;
  font-size: 13px;
  font-weight: 500;
  color: var(--muted);
}

.blog-read-time {
  color: var(--navy);
  font-weight: 600;
}

.blog-tag {
  display: inline-block;
  padding: 4px 10px;
  border-radius: 8px;
  background: #ffe4db;
  color: var(--orange);
  font-size: 12px;
  font-weight: 600;
}

.blog-card h2 {
  font-family: var(--serif);
  font-size: clamp(22px, 2.2vw, 28px);
  letter-spacing: -0.03em;
  line-height: 1.2;
  margin-bottom: 12px;
  max-width: 22ch;
  color: var(--ink);
}

.blog-card p {
  color: var(--muted);
  font-weight: 300;
  font-size: 15.5px;
  line-height: 1.65;
  margin-bottom: 20px;
  flex: 1;
}

.blog-card .text-arrow {
  margin-top: auto;
  font-weight: 600;
  color: var(--orange);
}

.blog-card:hover .text-arrow { text-decoration: underline; }

.page-hero.blog-hero {
  padding: 88px 0 72px;
  background:
    radial-gradient(920px 420px at 50% -10%, rgba(255, 92, 53, 0.12), transparent 58%),
    linear-gradient(180deg, #fff8f3 0%, var(--white) 62%);
}

.page-hero.blog-hero .hero-copy,
.page-hero.blog-hero .container.hero-copy {
  width: min(820px, calc(100% - 48px));
  max-width: 820px;
  margin-inline: auto;
  box-sizing: border-box;
}

.page-hero.blog-hero h1 {
  max-width: 18ch;
}

.page-hero.blog-hero .lede {
  max-width: 50ch;
}

.blog-article-meta {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px 16px;
  margin-top: 18px;
  font-size: 14px;
  font-weight: 500;
  color: var(--muted);
}

.blog-article {
  padding: 0 0 48px;
  background: var(--white);
}

.blog-layout,
.blog-measure {
  width: min(700px, calc(100% - 48px));
  max-width: 700px;
  margin-inline: auto;
  box-sizing: border-box;
}

.blog-prose {
  padding: 56px 0 32px;
}

.blog-prose h2 {
  font-size: clamp(28px, 3.4vw, 40px);
  margin: 48px 0 18px;
  max-width: 20ch;
}

.blog-prose h2:first-child { margin-top: 0; }

.blog-prose h3 {
  font-size: 20px;
  margin: 32px 0 12px;
}

.blog-prose p {
  color: var(--muted);
  font-weight: 300;
  font-size: 17px;
  margin-bottom: 16px;
  line-height: 1.7;
}

.blog-prose ul,
.blog-prose ol {
  margin: 8px 0 22px;
  padding: 0 0 0 22px;
  color: var(--muted);
  font-weight: 300;
  font-size: 17px;
}

.blog-prose li {
  margin-bottom: 10px;
  line-height: 1.6;
}

.blog-prose a {
  color: var(--navy);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.blog-prose strong {
  color: var(--ink);
  font-weight: 600;
}

.blog-table-wrap {
  margin: 28px 0 36px;
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--white);
}

.blog-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 15px;
  min-width: 480px;
}

.blog-table th,
.blog-table td {
  padding: 14px 16px;
  text-align: left;
  border-bottom: 1px solid var(--line);
  vertical-align: top;
}

.blog-table th {
  background: var(--soft);
  font-weight: 600;
  color: var(--ink);
  font-size: 13px;
}

.blog-table td {
  color: var(--muted);
  font-weight: 300;
  line-height: 1.5;
}

.blog-table tr:last-child td { border-bottom: 0; }

.blog-cta {
  margin: 40px 0;
  padding: 32px 34px;
  border-radius: var(--radius);
  background: linear-gradient(160deg, #fff7f2, #ffe8dc);
  border: 1px solid #ffd2bf;
}

.blog-cta h3 {
  font-family: var(--serif);
  font-size: 26px;
  letter-spacing: -0.03em;
  margin-bottom: 10px;
  max-width: 22ch;
  color: var(--ink);
}

.blog-cta p {
  color: var(--muted);
  font-weight: 300;
  font-size: 16px;
  margin-bottom: 20px;
  max-width: 48ch;
  line-height: 1.6;
}

.blog-cta .hero-ctas {
  margin-top: 0;
  justify-content: flex-start;
  gap: 12px;
}

.blog-cta-alt {
  background: linear-gradient(160deg, #f5f8fa, #eef3f7);
  border-color: var(--line);
}

.blog-band {
  padding: 72px 0 88px;
}

.blog-related .blog-grid {
  margin-top: 8px;
}

.blog-related .blog-card {
  background: var(--white);
}

.seo-section.blog-band .faq-list {
  margin-top: 8px;
}

@media (max-width: 900px) {
  .blog-grid { grid-template-columns: 1fr; }
  .blog-card-featured-copy { padding: 28px 24px 24px; }
}

@media (max-width: 680px) {
  .blog-layout,
  .blog-measure,
  .page-hero.blog-hero .hero-copy,
  .page-hero.blog-hero .container.hero-copy {
    width: min(700px, calc(100% - 32px));
  }

  .blog-prose { padding: 40px 0 24px; }
  .blog-prose h2 { margin-top: 36px; }
  .blog-cta { padding: 24px 20px; }
  .blog-cta h3 { font-size: 22px; }
  .page-hero.blog-hero { padding: 64px 0 48px; }
  .page-hero.blog-hero h1 { max-width: 16ch; }
  .blog-index,
  .blog-index-featured,
  .blog-index-band,
  .blog-index-band-alt,
  .blog-related,
  .blog-band { padding-top: 56px; padding-bottom: 64px; }
  .blog-index .section-intro { margin-bottom: 28px; }
  .blog-card { padding: 24px 20px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal, .reveal.in {
    animation: none !important;
    opacity: 1 !important;
    transform: none !important;
  }
  .media-card img,
  .btn:hover,
  .product-card:hover,
  .blog-card:hover { transform: none; }
}